The 2024 Framework for Naming a Startup
Why descriptive names fail globally, why invented names are winning, and the phonetic structures that stick in a user's mind.
Brand Strategy Guides
Stop reading generic SEO fluff. These are highly opinionated, heavily researched guides on how to name your company and secure the domain without getting taken for a ride.
How Premium .Com Domains Are Actually Valued
We break down the hard math behind the domain aftermarket. Length, pronounceability, and search volume multipliers.
The Hidden Costs of Rebranding Later
A look at five companies that launched on weak domains and the exact financial and SEO cost they paid to rebrand three years later.